Operating from Tokyo’s Aoyama district It’s Our Thing started when the graphic designer PMKFA and his Osaka counterpart and head of production Sweatshop Union joined forces to create a common output for their ideas on how they wanted a label to look like. PMKFA’s work can be seen applied on many other brands over the year but the will to start something own grew stronger and stronger and what he wanted to create with It’s Our Thing was designs containing a bit more effort than the average t-shirts. Not choosing the obvious path when creating things.